![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Poulis Konstantinos Poulis Efthimios
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.28, Iss.5-6, 2012-05, pp. : 609-628
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Success factors of line extensions of fast-moving consumer goods
European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Stewart David Gallen Bridget
Journal of Product and Brand Management, Vol. 7, Iss. 6, 1998-06 ,pp. :