Antecedents of travellers' electronic word-of-mouth communication

Author: Liang Silvia Wan-Ju   Ekinci Yuksel   Occhiocupo Nicoletta   Whyatt Georgina  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.29, Iss.5-6, 2013-04, pp. : 584-606

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Abstract