Tourism Marketing: An Overview of Small and Medium Budget Hotels (SMBHs)

Author: Jaafar Mastura   Rashid Abdul Aziz Abdul   Zaleha Mohd Sukarno Siti  

Publisher: Routledge Ltd

ISSN: 1094-1665

Source: Asia Pacific Journal of Tourism Research, Vol.17, Iss.1, 2012-02, pp. : 1-13

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Abstract