Preferred Appeals as a Reflection of Culture: Mobile Phones Advertising in Vietnam

Author： Khanh Nguyen Thi Thuy   Hau Le Nguyen  

Publisher： Routledge Ltd

ISSN： 1360-2381

Source： Asia Pacific Business Review, Vol.13, Iss.1, 2007-01, pp. : 21-39

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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