Can Business Development Services practitioners learn from theories of innovation and services marketing?

Author: Caniëls Marjolein   Romijn Henny   de Ruijter-De Wildt Marieke  

Publisher: Routledge Ltd

ISSN: 1364-9213

Source: Development in Practice, Vol.16, Iss.5, 2006-08, pp. : 425-440

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Abstract