An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?

Author： Verbeke Willem   Ginkel Xander Van   Borghgraef Stefan   Farris Paul  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.10, Iss.1, 2000-01, pp. : 23-39

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