Investments in consumer relationships: a critical reassessment and model extension

Author: De Wulf Kristof   Odekerken-Schröder Gaby   Van Kenhove Patrick  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.13, Iss.3, 2003-07, pp. : 245-261

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Abstract