Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation

Author： Broderick Amanda J.   Mueller Rene D.   Greenley Gordon E.  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.16, Iss.5, 2006-12, pp. : 533-557

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