Author: Farquhar Jillian Dawes Panther Tracy
Publisher: Routledge Ltd
ISSN: 1466-4402
Source: The International Review of Retail, Distribution and Consumer Research, Vol.17, Iss.1, 2007-02, pp. : 43-62
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Managing negative word-of-mouth: an exploratory study
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :