The effects of the anchoring heuristic on Brazilian consumer decisions: ananalysis of the choice process

Author： Luppe Marcos Roberto   Felisoni de Angelo Claudio  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.20, Iss.5, 2010-12, pp. : 495-513

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