Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust

Author： Ong Fon Sim   Khong Kok Wei   Faziharudean Tengku M.   Dai Xin  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.3, 2012-07, pp. : 277-291

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