The effect of the ‘evoking freedom’ technique on sales in a computer-mediated field setting

Author： Grassini Aude   Pascual Alexandre   Guéguen Nicolas   Jacob Céline  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.4, 2012-09, pp. : 435-437

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