Self-gift giving: Understanding consumers and exploring brand messages

Author： Heath Maria Teresa   Tynan Caroline   Ennew Christine  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.17, Iss.2, 2011-04, pp. : 127-144

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Accounts of self-gift giving: nature, context and emotions

By Heath Teresa Pereira   Tynan Caroline   Ennew Christine  

European Journal of Marketing, Vol. 49, Iss. 7-8, 2015-07 ,pp. : 1067-1086

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand choice in gift-giving: recipient influence

By Parsons Andrew G  

Journal of Product and Brand Management, Vol. 11, Iss. 4, 2002-07 ,pp. : 237-249

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using promotional messages to manage the effects of brand and self-image on brand evaluations

By Graeff Timothy R  

Journal of Consumer Marketing, Vol. 13, Iss. 3, 1996-03 ,pp. : 4-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Christmas gift giving involvement

By Clarke Peter  

Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. : 283-291

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Giving and getting gift cards

By Valentin Erhard K.   Allred Anthony T.  

Journal of Consumer Marketing, Vol. 29, Iss. 4, 2012-06 ,pp. : 271-279

Emerald Group Publishing Ltd

Access to resources Recommend Favorite