Introduction

Author： Neijens Peter C.   de Pelsmacker Patrick  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.18, Iss.3, 2012-07, pp. : 169-171

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract

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