Period of time: 2015年3期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 18,issue 3
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By Neijens Peter C.,de Pelsmacker Patrick in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.Understanding consumer-created media synergy
By Schultz Don E.,Block Martin P.,Raman Kaylan in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude
By Navarro-Bailón María Ángeles in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.The interacting role of media sequence and product involvement in cross-media campaigns
By Voorveld Hilde A.M.,Neijens Peter C.,Smit Edith G. in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.The role of varying information quantity in ads on immediate and enduring cross-media synergies
By Chatterjee Patrali in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.By Gambetti Rossella C.,Brioschi Edoardo T.,Schultz Don E. in (2012)
Journal of Marketing Communications,volume 18,issue 3 , Vol. 18, Iss. 3, 2012-07 , pp.