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By Chéron Emmanuel   Kohlbacher Florian   Kusuma Kaoru  

Journal of Consumer Marketing, Vol. 29, Iss. 5, 2012-07 ,pp. : 357-368

Emerald Group Publishing Ltd

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The effect of strategic and tactical cause-related marketing on consumers' brand loyalty

By Brink Douwe van den   Odekerken-Schr÷der Gaby   Pauwels Pieter  

Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 15-25

Emerald Group Publishing Ltd

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Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception

By Bigné Enrique   Currás-Pérez Rafael   Aldás-Manzano Joaquín  

European Journal of Marketing, Vol. 46, Iss. 3-4, 2012-03 ,pp. : 575-594

Emerald Group Publishing Ltd

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The company-cause-customer fit decision in cause-related marketing

By Gupta Shruti   Pirsch Julie  

Journal of Consumer Marketing, Vol. 23, Iss. 6, 2006-10 ,pp. : 314-326

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The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing

By Hyllegard Karen   Yan Ruoh-Nan   Ogle Jennifer Paff   Attmann Julianne  

Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 100-123

Routledge Ltd

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