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Period of time: 2015年4期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 18,issue 4
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Information content of Super Bowl commercials 2001–2009
By Kim Kihan,Cheong Yunjae,Kim Hyuksoo in (2012)
Journal of Marketing Communications,volume 18,issue 4 , Vol. 18, Iss. 4, 2012-09 , pp.![](/images/ico/ico5.png)
Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit
By Bigné-Alcañiz Enrique,Currás-Pérez Rafael,Ruiz-Mafé Carla,Sanz-Blas Silvia in (2012)
Journal of Marketing Communications,volume 18,issue 4 , Vol. 18, Iss. 4, 2012-09 , pp.![](/images/ico/ico5.png)
Sales effects of in-store radio advertising
By Areni Charles S.,Miller Rohan in (2012)
Journal of Marketing Communications,volume 18,issue 4 , Vol. 18, Iss. 4, 2012-09 , pp.![](/images/ico/ico5.png)
By Ülger G.,Ülger B. in (2012)
Journal of Marketing Communications,volume 18,issue 4 , Vol. 18, Iss. 4, 2012-09 , pp.