Author: Fleisher Craig S.
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.4, Iss.3, 1998-09, pp. : 163-176
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Bochenek Lukasz M. Blili Sam
The Marketing Review, Vol. 13, Iss. 2, 2013-01 ,pp. :
Editorial: strategic brand communications
Journal of Marketing Communications, Vol. 10, Iss. 2, 2004-06 ,pp. :