Author： Tapp Alan Lindsay Graeme Sorrell Rosemary
Publisher： Routledge Ltd
ISSN： 1466-4445
Source： Journal of Marketing Communications, Vol.5, Iss.1, 1999-03, pp. : 39-50
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic branding of destinations: a framework
By Balakrishnan Melodena Stephens
European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. :
Access to resources
Recommend
The branding framework behind Modhesh
By Vel K. Prakash Suhail Laila Mohamed
The Marketing Review, Vol. 12, Iss. 2, 2012-06 ,pp. :
By Hankinson Philippa Lomax Wendy Hand Chris
Journal of Product and Brand Management, Vol. 16, Iss. 4, 2007-07 ,pp. :
A critical account of the process of branding: towards a synthesis
The Marketing Review, Vol. 10, Iss. 1, 2010-03 ,pp. :