Manufacturers' brand advertising and how it influences manufacturers' and retailers' margins
Author： Steiner Robert L.
Publisher： Routledge Ltd
ISSN： 1466-4445
Source： Journal of Marketing Communications, Vol.7, Iss.1, 2001-03, pp. : 35-46
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
