Opinions about advertising in Australia: a study of complainants

By Volkov Michael   Harker Debra   Harker Michael  

Journal of Marketing Communications, Vol. 8, Iss. 4, 2002-12 ,pp. : 229-242

Routledge Ltd

Access to resources Recommend Favorite

Who's complaining? Using MOSAIC to identify the profile of complainants

By Volkov Michael   Harker Debra   Harker Michael  

Marketing Intelligence & Planning, Vol. 23, Iss. 3, 2005-05 ,pp. : 296-312

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

By Volkov Michael   Harker Debra   Harker Michael  

Journal of Consumer Marketing, Vol. 19, Iss. 4, 2002-07 ,pp. : 319-332

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-cultural advertising research: where we have been and where we need to go

By Okazaki Shintaro   Mueller Barbara  

International Marketing Review, Vol. 24, Iss. 5, 2007-09 ,pp. : 499-518

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers

By Volkov Michael   Harker Michael   Harker Debra  

Journal of Marketing Management, Vol. 22, Iss. 3, 2006-04 ,pp. : 379-405

Routledge Ltd

Access to resources Recommend Favorite