The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

Author： Tomkovick Chuck   Yelkur Rama   Christians Lori  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.7, Iss.2, 2001-06, pp. : 89-108

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