Author: Skinner Heather Stephens Paula
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.9, Iss.3, 2003-09, pp. : 177-192
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Nowak Glen J. Cameron Glen T. Delorme Denise
Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. :
Simply Marketing Communications
By Ashford Ruth
The Marketing Review, Vol. 10, Iss. 2, 2010-06 ,pp. :