The effects of label design characteristics on perceptions of genetically modified food

Author: Hellier E.   Tucker M.   Newbold L.   Edworthy J.   Griffin J.   Coulson N.  

Publisher: Routledge Ltd

ISSN: 1466-4461

Source: Journal of Risk Research, Vol.15, Iss.5, 2012-05, pp. : 533-545

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Abstract