Author： Piercy Nigel F. Strong Carolyn A.
Publisher： Routledge Ltd
ISSN： 1466-4488
Source： Journal of Strategic Marketing, Vol.11, Iss.2, 2003-06, pp. : 75-76
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Journal of Financial Services Marketing, Vol. 17, Iss. 4, 2012-12 ,pp. :
Access to resources
Recommend
International Journal of Medical Marketing, Vol. 4, Iss. 2, 2004-04 ,pp. :
Journal of Digital Asset Management, Vol. 6, Iss. 3, 2010-06 ,pp. :
Direct, Data and Digital Marketing Practice, Vol. 14, Iss. 1, 2012-07 ,pp. :
By Pratt Brian
Development in Practice, Vol. 23, Iss. 1, 2013-02 ,pp. :