Period of time: 2014年2期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 11,issue 2
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By Piercy Nigel F.,Strong Carolyn A. in (2003)
Journal of Strategic Marketing,volume 11,issue 2 , Vol. 11, Iss. 2, 2003-06 , pp.A re-examination of the generalizability of the Aaker brand personality measurement framework
By Austin Jon R.,Siguaw Judy A.,Mattila Anna S. in (2003)
Journal of Strategic Marketing,volume 11,issue 2 , Vol. 11, Iss. 2, 2003-06 , pp.The effect of market orientation on positional advantage and organizational performance
Journal of Strategic Marketing,volume 11,issue 2 , Vol. 11, Iss. 2, 2003-06 , pp.Strategic innovation: the construct, its drivers and its strategic outcomes
By Schlegelmilch Bodo B.,Diamantopoulos Adamantios,Kreuz Peter in (2003)
Journal of Strategic Marketing,volume 11,issue 2 , Vol. 11, Iss. 2, 2003-06 , pp.By Weinzimmer Laurence G.,Bond III Edward U.,Houston Mark B.,Nystrom Paul C. in (2003)
Journal of Strategic Marketing,volume 11,issue 2 , Vol. 11, Iss. 2, 2003-06 , pp.