Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice

Author： Sausen Karsten   Tomczak Torsten   Herrmann Andreas  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.13, Iss.3, 2005-09, pp. : 151-173

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