A resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research?

Author： van der Rest Jean-Pierre   Roper Angela  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.6, 2013-10, pp. : 484-498

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Shopping motivation revised: a means-end chain analytical perspective

By Wagner Tillmann  

International Journal of Retail & Distribution Management, Vol. 35, Iss. 7, 2007-06 ,pp. : 569-582

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International pricing ‐ a market perspective

By Marsh Gary  

Marketing Intelligence & Planning, Vol. 18, Iss. 4, 2000-08 ,pp. : 200-205

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Linking resource-advantage (R-A) theory and service-dominant (S-D) logic: an integrative framework of service innovation research

By Verma Rajeev  

International Journal of Business Competition and Growth, Vol. 2, Iss. 4, 2012-10 ,pp. : 306-323

Inderscience Publishers

Access to resources Recommend Favorite

Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition

By Hunt Shelby D.   Madhavaram Sreedhar  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 7, 2012-08 ,pp. : 582-591

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An Application of Sequential Analysis in Pricing Research

By Anderton E.J.   Gorton K.   Hammersley H.   Tudor R.  

European Journal of Marketing, Vol. 12, Iss. 6, 1993-12 ,pp. : 428-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite