Author: Veloutsou Cleopatra A. Panigyrakis George G.
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.9, Iss.3, 2001-09, pp. : 233-251
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Panigyrakis George G. Veloutsou Cleopatra A.
Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. :
By Stewart David Gallen Bridget
Journal of Product and Brand Management, Vol. 7, Iss. 6, 1998-06 ,pp. :
Success factors of line extensions of fast-moving consumer goods
European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. :