Interpreting the Past, Writing the Future

By Shankar Avi   Patterson Maurice  

Journal of Marketing Management, Vol. 17, Iss. 5-6, 2001-06 ,pp. : 481-501

Routledge Ltd

Access to resources Recommend Favorite

Functional dependence and productive dependence of SMEs

By Guzmán-Cuevas Joaquín   Cáceres-Carrasco Rafael   Soriano Domingo  

Small Business Economics, Vol. 32, Iss. 3, 2009-03 ,pp. : 317-330

Springer Publishing Company

Access to resources Recommend Favorite

Advertisements: interpreting images used to sell to young adults

By Adomaitis Alyssa Dana   Johnson Kim P.  

Journal of Fashion Marketing and Management, Vol. 12, Iss. 2, 2008-05 ,pp. : 182-192

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interpreting consumer choice: The behavioral perspective model

By Maclaran Pauline  

Journal of Marketing Management, Vol. 28, Iss. 13-14, 2012-12 ,pp. : 1644-1646

Routledge Ltd

Access to resources Recommend Favorite

The Art and Science of Interpreting Market Research Evidence

By Mouncey Peter  

Interactive Marketing, Vol. 6, Iss. 4, 2005-04 ,pp. : 388-390

Palgrave Macmillan Ltd

Access to resources Recommend Favorite