“I, Me, Mine” or “Us, We, Ours?”: The Influence of Cultural Psychology on Web-Based Customization

Author: Li Cong   Kalyanaraman Sriram  

Publisher: Routledge Ltd

ISSN: 1521-3269

Source: Media Psychology, Vol.16, Iss.3, 2013-07, pp. : 272-294

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Abstract