Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation

Author：

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.30, Iss.13-14, 2014-10, pp. : 1320-1352

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Methodological orientation of service quality: development of integrated framework of internal/external customer satisfaction for Islamic banking in Pakistan

By Shahzad Syed Khuram

International Journal of Social Entrepreneurship and Innovation, Vol. 2, Iss. 2, 2013-05 ,pp. : 147-165

Inderscience Publishers

Access to resources Recommend Favorite

A new conceptualization of salesperson's customer orientation: Propositions and implications

By Singh Ramendra Koshy Abraham

Marketing Intelligence & Planning, Vol. 30, Iss. 1, 2012-01 ,pp. : 69-82

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing a customer orientation

By Nwankwo Sonny

Journal of Consumer Marketing, Vol. 12, Iss. 5, 1995-05 ,pp. : 5-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer orientation and salesperson performance

By Cross Mark E. Brashear Thomas G. Rigdon Edward E. Bellenger Danny N.

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 821-835

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Concept and Customer Orientation

By Dickinson Roger Herbst Anthony O'Shaughnessy John

European Journal of Marketing, Vol. 20, Iss. 10, 1993-12 ,pp. : 18-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite