Marketing Concept and Customer Orientation

Author: Dickinson Roger   Herbst Anthony   O'Shaughnessy John  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.20, Iss.10, 1993-12, pp. : 18-23

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract