Comparisons of media types and congruence in positioning of service brands

Author： Blankson Charles   Kalafatis Stavros P.   Coffie Stanley   Tsogas Markos H.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.23, Iss.3, 2014-05, pp. : 162-179

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