Shame or pride?: The moderating role of self-construal on moral judgments concerning fashion counterfeits

Author: Kim Jae-Eun   Johnson Kim K.P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1431-1450

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