Regulatory congruence effects in two-sided advertising: The mediating role of processing fluency and processing depth

Author： Cornelis Erlinde   Cauberghe Veroline   Pelesmacker Patrick De  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1451-1465

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