Invisible value formation: a netnography in retail banking

Author： Medberg Gustav   Heinonen Kristina  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.32, Iss.6, 2014-08, pp. : 590-607

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Social value in retail banking

By Roig Juan Carlos Fandos   Guillén Marta Estrada   Coll Santiago Forgas   Saumell Ramon Palau i  

The International Journal of Bank Marketing, Vol. 31, Iss. 5, 2013-07 ,pp. : 348-367

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Obstacles to upgrading customer value-in-use in retail banking

By Lähteenmäki Ilkka   Nätti Satu  

The International Journal of Bank Marketing, Vol. 31, Iss. 5, 2013-07 ,pp. : 334-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-destruction of value in context: Cases from retail banking

By Worthington Steve   Durkin Mark  

The Marketing Review, Vol. 12, Iss. 3, 2012-09 ,pp. : 291-307

Westburn Publishers Ltd

Access to resources Recommend Favorite

Exploring brand sabotage in retail banking

By Wallace Elaine   Chernatony Leslie de  

Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. : 198-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Technology and innovation in retail banking distribution

By Devlin James F  

The International Journal of Bank Marketing, Vol. 13, Iss. 4, 1995-04 ,pp. : 19-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite