CyberRx: Emerging social media marketing strategy for pharmaceuticals

Author： Rader Charles Scott   Subhan Zahed   Lanier Clinton D.   Brooksbank Roger   Yankah Sandra   Spears Kristin  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.8, Iss.2, 2014-05, pp. : 193-225

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