Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study

Author： Capitello Roberta   Agnoli Lara   Begalli Diego   Codurri Stefano  

Publisher： Emerald Group Publishing Ltd

ISSN： 1450-2194

Source： EuroMed Journal of Business, Vol.9, Iss.2, 2014-07, pp. : 129-148

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