Customer Relational Benefits and Relationship-Marketing Outcomes: Comparing Three Transaction Types of Travel Product

Author： Yen Chang-Hua   Liu Li-Ling   Chen Chien-Yu   Lee Tzy-Yau  

Publisher： Routledge Ltd

E-ISSN： 1741-6507|20|2|171-190

ISSN： 1094-1665

Source： Asia Pacific Journal of Tourism Research, Vol.20, Iss.2, 2015-02, pp. : 171-190

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