Becoming familiar with eternal anonymity: how sperm banks use relationship marketing strategy

Author: Bokek-Cohen Ya'arit  

Publisher: Routledge Ltd

E-ISSN: 1477-223X|18|2|155-177

ISSN: 1025-3866

Source: Consumption, Markets and Culture, Vol.18, Iss.2, 2015-03, pp. : 155-177

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Abstract