Examining the Third‐Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|4|438-449

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.4, 2015-04, pp. : 438-449

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