Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|3|341-355

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.3, 2015-03, pp. : 341-355

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