Friend-zone with benefits: The parasocial advertising of Kim Kardashian

Author: Lueck Jennifer Anette  

Publisher: Routledge Ltd

E-ISSN: 1466-4445|21|2|91-109

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.21, Iss.2, 2015-03, pp. : 91-109

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Abstract