Journal of Marketing Communications,volume 21,issue 2  (03-2015)

Period of time： 2015年2期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

E-ISSN： 1466-4445|21|2

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 21,issue 2

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Friend-zone with benefits: The parasocial advertising of Kim Kardashian

By Lueck Jennifer Anette in (2015)

Journal of Marketing Communications,volume 21,issue 2 , Vol. 21, Iss. 2, 2015-03 , pp. 91-109

Routledge Ltd

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The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party

By Colliander Jonas,Erlandsson Susanna in (2015)

Journal of Marketing Communications,volume 21,issue 2 , Vol. 21, Iss. 2, 2015-03 , pp. 110-124

Routledge Ltd

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Men and women watching and reading: Gender and information processing opportunity effects in advertising

By Papyrina Veronika in (2015)

Journal of Marketing Communications,volume 21,issue 2 , Vol. 21, Iss. 2, 2015-03 , pp. 125-143

Routledge Ltd

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Consumer participation in virtual communities: The role of personal values and personality

By Mai Huynh Thi Xuan,Olsen Svein Otta in (2015)

Journal of Marketing Communications,volume 21,issue 2 , Vol. 21, Iss. 2, 2015-03 , pp. 144-164

Routledge Ltd

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Integrated communications in the postmodern era

By Misci Kip Sema in (2015)

Journal of Marketing Communications,volume 21,issue 2 , Vol. 21, Iss. 2, 2015-03 , pp. 165-166

Routledge Ltd

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Total 5 item(s)