The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation

Author： Holtzhausen Derina   Fullerton Jami  

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|3|185-198

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.3, 2015-05, pp. : 185-198

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