Linking internal marketing with customer outcomes

Author: Kaminakis Kostas   Siampos Anastasios   Kostopoulos Ioannis  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-8049|33|3|394-413

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.33, Iss.3, 2015-05, pp. : 394-413

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Abstract