What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews

Author： Haas Rainer Brunner Florian Tomić Marina

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-4108|116|11|1726-1747

ISSN： 0007-070X

Source： British Food Journal, Vol.116, Iss.11, 2014-10, pp. : 1726-1747

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