Good cop, bad cop, brand cop: Confessions of a global brand director

Author： Long Brant  

Publisher： Henry Stewart Publications

ISSN： 2047-1300

Source： Journal of Digital Media Management, Vol.2, Iss.3, 2014-02, pp. : 194-202

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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