Author: GuevremontAmelieJohn Molson School of Business Concordia University Montreal Canada GrohmannBiancaJohn Molson School of Business Concordia University Montreal Canada
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|1-2|101-122
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 101-122
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Abstract
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